Google & Meta Ads Management
Full-funnel campaign management across search, shopping, and paid social — structure, bidding and creative, managed against CAC and ROAS.
GOOGLE ADS · META ADS · PAID MEDIA
A PPC Agency ThatOptimizes for Profit,Not Just Clicks and Impressions.
Google and Meta ads managed against a target CAC, not a target click-through rate — and account audits for teams who just want a second set of eyes on what they are already running.
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Trusted by DTC brands, B2B founders & product teams across the US, UK & UAE.
Managed
0M+
Ad spend managed across Google and Meta
Accounts
0+
Paid accounts audited or managed
Experience
0+
Years combined team experience across development & marketing
Where we run and audit paid spend
- Google Ads Search, Shopping and Performance Max
- Meta Ads Facebook and Instagram campaigns
- Microsoft Ads Bing search, often underpriced traffic
- TikTok Ads Short-form paid social
- LinkedIn Ads B2B and account-based targeting
- GA4 / server-side tracking Attribution across every channel above
The Problem
A Great CTR Can Still Be a Losing Campaign
An account gets optimized for the metrics that are easiest to move — click-through rate, cost per click, impression share — while the metric that actually matters, profitable customer acquisition, quietly gets worse. The dashboard looks busy. The bank account does not agree.
We manage against the outcome from day one: tracking is set up before spend increases, and every optimization decision is judged against CAC and ROAS, not against whatever number happened to be trending that week.
What You Get
Six Things This Service Actually Delivers
Scoped individually or as one programme. Each links to the specialist work that plugs into it.
Paid Search (SEM) Strategy
Keyword and intent-based search campaigns built around what a searcher is actually ready to buy, not just volume.
Paid Social Campaigns
Meta, TikTok and LinkedIn campaigns built with creative testing baked in from launch — the format changes faster than the platform documentation does.
Explore this service →Landing Page & Funnel Alignment
The page a campaign sends traffic to, matched to the intent of the ad — the highest-leverage fix for accounts spending well but converting poorly.
Explore this service →Tracking & Attribution Setup
Server-side and platform-side conversion tracking configured correctly before spend scales, so optimization decisions are made on real data.
Paid Consultation for PPC Accounts
One-on-one expert sessions to audit, fix and scale your existing Google and Meta ad accounts — no ongoing management contract required.
How We Work
From Account Audit to Profitable Scale
The same four stages on every engagement, so you always know which one you are in and what comes out of it.
- Audit
Read the account
Tracking accuracy, account structure, wasted spend and current CAC on what you already have. You get the gap list ranked by what it is worth.
- Strategy
Set the channel mix and budget
Which platforms, what budget split, and what the target CAC or ROAS is — agreed before any new campaign launches.
- Launch
Ship campaigns and creative
New structure, tracking and creative go live together, with a fixed testing cadence rather than a single launch-and-hope.
tracking verified before scale - Optimise
Scale what is profitable
Ongoing bid, budget and creative optimization against the target metric, scaling spend on what is working and cutting what is not.
Results
What an Account Looks Like When CAC Is the Brief
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- Cost per acquisition
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- Return on ad spend
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- Time to profitable scale
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- Qualified demo requests
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- Campaigns live at handover
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- Tracked conversion accuracy
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- Wasted spend identified
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- Blended ROAS
Where the Traffic Lands
Paid Traffic Only Converts as Well as the Page It Lands On
Sending paid traffic to a page that was not built for that intent is the single most common way ad budget gets wasted. We test and fix the landing side of the funnel, not just the ad account.
A/B testingLanding pagesFunnel fixesHeatmapsUX research
Explore Conversion Rate Optimization Get a Free Audit of Your Ad Account
We go through your Google and Meta accounts and send back the fix list ranked by what each one is worth — tracking, structure and wasted spend. Yours to keep whether or not you work with us.
No commitment · Usually back within 48 hours
FAQ
Questions, Answered Straight.
Still unsure where we'd fit? Book a call and we'll tell you honestly — even if that means a smaller scope than you expected.
It depends on ad spend and channel complexity — management fees are typically scoped as a percentage of spend or a flat monthly retainer depending on budget size. A single account audit or consultation is a fixed one-off fee.
For full account management, yes — below a certain spend level the management fee stops making economic sense relative to the budget itself, and we will tell you that honestly. The paid consultation service has no minimum, since it is a fixed-fee audit rather than ongoing management.
Google Ads and Meta Ads are the two we run most, with Microsoft Ads, TikTok and LinkedIn added depending on where your customers actually are. We will tell you if a platform is not worth the budget for your business.
Yes — that is exactly what it is for. A one-on-one session to audit your existing Google or Meta account and hand you a prioritized fix list, with no requirement to sign up for ongoing management afterward.
Whichever metric actually reflects profitability for your business, agreed before the campaign launches — usually cost per acquisition or return on ad spend, benchmarked against your margin rather than an industry average.
Yes — creative, copy and campaign strategy are handled in-house, with a testing cadence built in from launch rather than one static creative set run until it fatigues.
Traffic and impressions are immediate; reliable performance data usually takes 2–4 weeks to accumulate enough volume to optimize against confidently, and profitable scale typically follows within 6–8 weeks once tracking and creative are dialled in.
We can, through our conversion rate optimization service — and we will flag it as a priority if your landing pages are undermining otherwise well-targeted campaigns, since that is one of the most common reasons paid budget underperforms.