Storefront Build & Theme Development
Custom Shopify, WooCommerce or BigCommerce storefronts — merchandising, collections and page structure built around how the catalogue actually sells, not a stock template.
SHOPIFY · WOOCOMMERCE · BIGCOMMERCE
An Ecommerce DevelopmentAgency Built AroundConversion, Not Just Launch.
We build Shopify, WooCommerce and BigCommerce storefronts scoped around checkout, catalogue and speed from the first call — then stay on the numbers after launch instead of handing you a site and disappearing.
USUKAE
Trusted by DTC brands, B2B founders & product teams across the US, UK & UAE.
Delivered
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Ecommerce storefronts launched
Performance
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Lighthouse score we build every storefront to hit on mobile
Experience
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Years combined team experience across development & marketing
We build the storefront on the platform that fits your catalogue
- Shopify Liquid themes, headless, or Shopify Plus
- WooCommerce WordPress-native, full content + commerce control
- BigCommerce Multi-storefront and B2B catalogues
- Recharge / Skio Subscription and recurring-revenue apps
- Shop Pay / Apple Pay Accelerated checkout integration
- Headless (Next.js commerce) Custom front end over a commerce API
The Problem
Most Ecommerce Builds Are Themes With a Logo Swapped In
A store launches on a template that looked good in the demo, gets a colour palette and a logo, and ships. Nobody checks whether the checkout flow matches how this specific catalogue actually sells — variants, bundles, subscriptions, wholesale tiers — so the platform ends up fighting the business instead of running it.
We build the other way round. Before a single theme file is touched, we go through the catalogue, the checkout, the app stack and the current speed numbers, and the build gets prioritised against what those numbers say is actually costing conversions.
What You Get
Six Things This Build Actually Delivers
Scoped individually or as one build. Each links to the specialist work that plugs into it.
Checkout & Payments Optimization
Shop Pay, Apple Pay, Klarna and local payment methods wired in and tested — every extra step in checkout is a place a sale gets abandoned, so we remove the ones that are not earning trust.
Subscriptions & Recurring Revenue
Subscription and membership apps configured around margin and churn, not just installed — billing logic, dunning, and portal UX that keeps subscribers rather than losing them at renewal.
Catalogue & Inventory Architecture
Variant structure, multi-location inventory and metafields set up so merchandising can add products and run promotions without filing a developer ticket every time.
Migration & Replatforming
Moving from Magento, BigCommerce or a legacy WooCommerce build without losing the rankings and order history you have already earned — redirect maps included by default.
Explore this service →Post-Launch CRO & Speed
Launch is the start, not the finish — ongoing testing, Core Web Vitals work and funnel fixes once real traffic is hitting the store.
Explore this service → How We Work
From Catalogue Audit to a Store That Keeps Earning
The same four stages on every build, so you always know which one you are in and what comes out of it.
- Audit
Find the leaks
Checkout drop-off, catalogue structure and speed on your current store — measured, not guessed. You get the ranked list of what is costing you revenue right now.
- Architecture
Pick the platform and the app stack
Platform recommendation with the trade-offs written down, plus the app and integration list needed for subscriptions, wholesale or multi-location — before anything is built.
- Build
Ship in parallel
Storefront development runs while migration and SEO work is already underway, so launch day does not reset your search visibility to zero.
dev & SEO in parallel - Optimise
Compound the wins
Post-launch we stay on checkout conversion, Core Web Vitals and catalogue performance — refining what works and cutting what does not.
Results
What a Build Looks Like When Checkout Is the Brief
Sample layout — figures below are placeholders pending client sign-off.
Replace with the real headline result once the client signs off.
- +00%
- Checkout completion rate
- 0.0s
- Largest Contentful Paint
- +00%
- Mobile revenue per session
Replace with the real headline result once the client signs off.
- -00%
- Subscription churn
- +00%
- Recurring revenue share
- 00 wks
- Time to launch
Replace with the real headline result once the client signs off.
- 00%
- Organic traffic retained post-migration
- +00%
- Wholesale order volume
- 00
- Lighthouse mobile
The Parent Engine
A Storefront Is Only One Piece of the Site
Ecommerce builds increasingly need what a pure storefront platform cannot do natively — custom apps, backend integrations, wholesale portals. That is full-stack web development, and it is planned alongside the storefront rather than bolted on afterward.
Custom web appsAPI integrationsCore Web VitalsHeadless buildsBackend systems
Explore Full-Stack Web Development Find Out What Your Current Storefront Is Costing You
A free technical and conversion audit of what you have now — checkout, catalogue, speed and app stack, with the fixes ranked by what they are worth. No pitch deck.
No commitment · Usually back within 48 hours
FAQ
Questions, Answered Straight.
Still unsure where we'd fit? Book a call and we'll tell you honestly — even if that means a smaller scope than you expected.
It depends on scope, and the three things that move the number most are catalogue complexity, how many systems the store integrates with, and whether it is a new build or a migration. A focused Shopify storefront sits at the low end; a multi-location BigCommerce build with wholesale pricing sits at the high end. We scope from a single storefront upward and give you a fixed number before any work starts.
It depends on your catalogue size, who needs to edit the site, and what it has to integrate with. Shopify suits most DTC brands; WooCommerce fits content-heavy sites already on WordPress; BigCommerce handles multi-storefront and B2B catalogues better than either. We will tell you honestly when a simpler platform is the right call.
Yes, and this is the part most migrations get wrong. We map every existing URL, preserve the pages that already earn traffic, and ship a redirect plan as part of launch — not as a fix afterward.
Both. Most builds use a mix of vetted third-party apps for standard functionality and custom app or API work for anything specific to how your business actually operates — we will tell you which parts of your requirements need custom work and which do not.
A focused storefront build is typically 6–10 weeks. A replatform or migration with wholesale pricing and multiple integrations usually runs 10–16 weeks depending on catalogue size. The audit stage gives you a dated plan before you commit.
Yes — Recharge and Skio are the two we implement most, configured around your margin and churn targets rather than installed with defaults left in place.
You do — the Shopify, WooCommerce or BigCommerce account, the domain, and every third-party app account are in your name from the start. There is no scenario where changing agencies means rebuilding.
Yes, and that is the point of how we are set up. SEO and conversion work is planned alongside the build and runs from launch day, so the store is not sitting there waiting for someone else to start driving traffic to it.