Case Studies: What We Built, and What It Actually Changed.
Every study below is a real engagement, written up with the numbers the client measured — the starting point, the system we built, and where it landed. Client names are withheld; the figures are not.
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Selected Engagements
Cut 38 hours a week of manual support and admin work, and first response times from 12+ hours to under two minutes.
- 38 hrs/wk
- Manual support and admin work removed from the team
- Under 2 min
- Average first response, down from 12+ hours
Nearly doubled site-wide conversion from 1.6% to 3.1% in eight weeks, lifting monthly revenue from £29,800 to £57,900 without buying a single extra visitor.
- +94%
- Site-wide conversion rate, up from 1.6% to 3.1%
- +£28,100/mo
- Monthly revenue at the same traffic level, up from £29,800
Grew Google Ads revenue from £340,600 to £1.1M over twelve months while blended ROAS rose from 3.18x to 3.94x — the return improved as the budget scaled.
- +226%
- Google Ads revenue over 12 months, £340,600 to £1.1M
- 3.94x
- Blended return on ad spend, up from 3.18x as budgets grew
Lifted blended ROAS from 1.8x to 4.2x over six months while monthly ad spend rose from £28,000 to £61,000 — the return improved as the budget more than doubled.
- 4.2x
- Blended return on ad spend, up from 1.8x
- £256,200/mo
- Monthly revenue from Meta Ads, up from £50,400
Launched a native app that reached 28,400 downloads and 34% of total revenue within 90 days, with app users repeat-purchasing 2.1x more often than web-only customers.
- 28,400
- App downloads within 90 days of launch, from a standing start
- 34%
- Share of total revenue from the app within 90 days, up from 0%
Grew organic traffic 186% and organic revenue 94% in 16 weeks, taking the brand from zero AI search presence to 40+ tracked citations in ChatGPT, Perplexity and Google AI Overviews.
- +186%
- Organic sessions per month, up from 8,400 to 24,000
- 40+
- Tracked queries citing the brand in ChatGPT, Perplexity and AI Overviews, up from zero
Rebuilt an outdated Shopify theme from a clean base, lifting site-wide conversion 64% and cutting mobile load time from 5.5s to 3.4s within 60 days of launch.
- +64%
- Site-wide conversion rate, up from 1.42% to 2.33%
- -2.1s
- Mobile page load time, down from 5.5s to 3.4s
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