Conversion Audits & Heatmap Analysis
Session recordings, heatmaps and funnel reports read together to find where visitors actually hesitate, not where we assume they do.
TESTING · UX · ANALYTICS
A CRO Agency ThatFixes the FunnelTraffic Is Already Hitting, Not Ignoring It.
More traffic does not fix a leaking funnel — it just buys you a bigger leak. We audit where visitors actually drop off, then test and ship fixes ranked by what they are worth, not by whoever has the loudest opinion in the room.
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Trusted by DTC brands, B2B founders & product teams across the US, UK & UAE.
Delivered
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Conversion audits and test programmes run
Lift
0%+
Average conversion lift on completed test programmes
Experience
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Years combined team experience across development & marketing
What we test and measure in
- Hotjar Heatmaps and session recordings
- Microsoft Clarity Free-tier behavioural analytics
- GA4 Funnel and conversion reporting
- VWO A/B and multivariate testing
- Figma Test variant design
- Google Optimize alternatives Server-side and client-side experimentation
The Problem
Traffic Keeps Growing While Revenue Stays Flat
Paid spend goes up, organic traffic goes up, and the conversion rate quietly stays exactly where it was — or drops, because nobody was watching it while the growth work happened elsewhere. A leaking funnel just gets more expensive to run, not more profitable.
We start at the leak, not the traffic. Before any test is designed we go through the analytics, the session recordings and the checkout or lead-gen flow, and the roadmap gets built around what those numbers say is actually losing you customers.
What You Get
Six Things This Service Actually Delivers
Scoped individually or as one programme. Each links to the specialist work that plugs into it.
A/B & Multivariate Testing
Hypotheses ranked by expected impact, tested to statistical significance before anything ships permanently — no HiPPO-driven redesigns.
Checkout & Funnel Optimization
Step-by-step reduction of friction in checkout or lead-gen flows — the highest-leverage place a small fix returns an outsized result.
Landing Page Design & Copy
Pages built to match the intent of the traffic sending people to them, so a paid campaign is not undone by the page it lands on.
Explore this service →UX Research & User Testing
Real users completing real tasks on your site, recorded and analysed — the qualitative half of a test programme that heatmaps alone cannot explain.
Post-Launch Speed & Core Web Vitals
Conversion and page speed are the same fight — a slow page loses visitors before a test variant even gets a chance to prove itself.
Explore this service → How We Work
From Funnel Audit to Compounding Conversion Gains
The same four stages on every programme, so you always know which one you are in and what comes out of it.
- Audit
Find where the funnel leaks
Heatmaps, session recordings and funnel analytics on your current site — measured, not guessed. You get the drop-off list ranked by what it is worth.
- Hypothesis
Build the test backlog
Every proposed fix scored on expected impact and confidence, agreed before any test goes live.
- Test
Run to significance
Variants shipped and measured to statistical significance, not stopped early because a number moved in the right direction for a day.
tests run to significance - Optimise
Roll out and compound
Winning variants roll out permanently, losing ones get killed without ceremony, and the next hypothesis in the backlog goes live.
Results
What a Programme Looks Like When the Test Wins
Sample layout — figures below are placeholders pending client sign-off.
Replace with the real headline result once the client signs off.
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- Checkout completion rate
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- Revenue per session
- 00
- Tests run to significance
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- Demo request rate
- -00%
- Bounce rate
- 00 wks
- Time to first winning test
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- Trial-to-paid conversion
- -00%
- Onboarding drop-off
- 00
- Test variants shipped
The Parent Engine
A Winning Test Still Runs on the Site Underneath It
Test velocity is capped by page speed and how quickly a development team can ship a variant. We build the site and run the test programme in the same place, so a winning test ships in days, not the next sprint cycle.
Core Web VitalsCheckout flowCustom buildsAPI integrationsSite speed
Explore Full-Stack Web Development Get a Free Conversion Audit
We go through your funnel, heatmaps and analytics and send back the drop-off list ranked by what each fix is worth. Yours to keep whether or not you work with us.
No commitment · Usually back within 48 hours
FAQ
Questions, Answered Straight.
Still unsure where we'd fit? Book a call and we'll tell you honestly — even if that means a smaller scope than you expected.
It depends on traffic volume and scope — a test needs enough visitors to reach significance in a reasonable time, which shapes what is realistic to test. A single conversion audit is a fixed project fee; ongoing test programmes are a monthly retainer scoped to your traffic level.
It depends entirely on your industry, traffic source and price point, which is why we benchmark against your own historical data rather than an industry average that may not apply to you. The more useful question is whether your rate is trending up against a controlled baseline.
It depends on your traffic volume and the size of the effect being tested — anywhere from 2 to 8 weeks for most mid-traffic sites. We calculate the required sample size before a test launches, so you know the timeline going in rather than guessing when to stop.
We test first, then roll winning changes into a permanent redesign if enough of them compound into one. Redesigning the whole site without testing first is exactly the guesswork this service exists to replace.
Hotjar or Microsoft Clarity for heatmaps and session recordings, GA4 for funnel reporting, and VWO or an equivalent platform for running the tests themselves — the specific stack depends on what you already have in place.
Yes — checkout and product page testing on Shopify, WooCommerce and BigCommerce is a large share of this work, alongside lead-generation funnel testing for B2B and service businesses.
A UX redesign changes things based on best practice and judgement; CRO validates every change against your actual visitors before it ships permanently. The two overlap — UX research feeds the test backlog — but CRO is defined by the testing discipline, not the redesign itself.
Yes — landing page testing built specifically to match paid traffic intent is one of the highest-leverage places we work, since a well-targeted campaign is wasted spend if the page it sends people to does not convert.